Maybe this is where Jim Cramer and I can agree about time. Like I said, it's quick once you have a watch list. But putting your watch list together might take you some time. Figure about 4 to 10 hours of research per company that ends up on the list depending on how much you already know.
If you don’t know anything about anything, like you don’t know where you shop or what you buy or why, then this is going to take you longer because you have to decide what kind of things you like and understand.
For most of us, we already have a pretty good idea because we shop all the time and have already decided we like Whole Foods Market better than Ralphs or Walmart better than Kmart.
Obviously you won’t put 4-10 hours into everything you look at, but when it gets narrowed down to a few candidates then you put in more time on a few of them.
The financial research is very quick with the best tools, slower with the free stuff, but so what. There’s no rush. The market isn’t going anywhere, believe me!