One of my blog readers, Montie, commented that he'd like an example of what I've invested in and why. I don't talk about anything that I'm still buying but I'll show you guys one I bought last year and go through the why of it in detail.
In June 2010 BP's stock had fallen from $60 to $27 because of the gulf oil well disaster and there was no end in sight. In fact, there was great fear that the business would go bankrupt. Here's my analysis of BP at that time broken down into the 4Ms - the categories of analysis for RuleOneInvesting - Meaning, Moat, Management, Margin of Safety and updated for what's happened since.
MEANING:
BP is in a critical industry - energy production - and is one of a handful of super-nationals, companies that work all over the world. The industry that BP competes in includes oil, gas, wind, solar and ethanol. They are one of the leading companies in all of these sub-industries but their major focus is in finding oil in hard to get places like deep water, frozen tundra and inaccessible wilderness. Oil, in my opinion, will continue to be a critical energy resources for the foreseeable future, 20 years out, at least and more like 40. Driven primarily by automobile use, oil demand will increase as the third world, China and India in particular, begins to demand the same standard of living, including autos, as the first world. Factoring automobile demand for 3 billion more people with a rising standard of living, means demand will increase. However, supply may not. Oil is getting harder to find and the quality is getting worse. The result of increased demand and lowered and more expensive supply is that price will go up. In addition, the first world has run up debts that it will pay off by monetization - printing money- with resulting inflation similar to what we saw from 1970-1985. In that time period, the price of gas, responding to both inflation and (artificially) reduced supply skyrocketed from $0.34 to $1.34 - 2 doubles in 15 years, about 10% per year compounded annual price increase. The equivalent result in the next 15 years would move the price of gas from, say, $3 today to $12. This is an industry that has a huge triple tailwind behind it - rising inflation, rising demand and declining supply. The beneficiaries will be those companies like BP which have the oil. That's the essence of what investing in this industry is all about.
MOAT:
A moat is a durable competitive advantage. BP's moat is simple: They are one of about 5 companies in the world with the know-how and resources to find oil in the places in the world where it hasn't been found yet and as a result they have a huge storehouse of yet untapped oil in the ground that they control. In addition, what it takes today to find big amounts of oil is the credibility to form international alliances with foreign governments, the financial strength to invest hundreds of millions of dollars to drill the well (off-shore rigs cost upwards of $500,000 per day to rent) and the specialized know-how to do it successfully. Each of these contributes to BP's brand, toll bridge and secrets moats. Brand is particularly important. If I had $100 billion to compete with BP its not likely I could do it, at least not for many years. Foreign governments are not going to take a chance on a new guy, not when the downside is a Macondo well sized problem. BP has been there and done that and has the t-shirt to prove it and, ironically, as a result, is one of the few companies of choice for many national governments including India and Russia.
Their Moat numbers have to be adjusted for the Macondo well disaster. Assuming a similar ratio between sales and earnings as in 2009, here are the adjusted long-term numbers:
10 year earnings growth: 7%
10 year BVPS plus dividends growth: 11%
10 year sales growth: 9%
10 year operating cash growth: 9.5%
These numbers are right at the edge of Rule One requirements of 10% across the board but I'm persuaded by the key number - Book Value Per Share growth of 11% - to like this company. The tailwind for BP exists in the expected long-term commodity price rise of gasoline of 10% per year. That means BP could grow its business at that rate without doing anything new at all except to keep producing oil it has rights to in the ground at the current rate. I'm going to use that number, 10% overall growth for the foreseeable future, based on its long term 11% BVPS growth rate and an optimistic expectation of oil price inflation at 10% per year on average for the next 10 years, to calculate its value.
MANAGEMENT:
The CEO, Robert Dudley, and the team he is surrounded by are deeply experienced in the business, passionate about what they do, honest and owner-oriented. And they may be the most born-again environmentalist management team in the business with an added passion for safety as a result of their recent gulf horror show. All the key management numbers look quite good (adjusted for the Macondo well issues):
10 year ROE: 17%
10 year ROIC: 14%
Debt: < 2 years of Earnings
MARGIN OF SAFETY:
Price is where the rubber meets the road; I can get everything in this analysis wrong but if I somehow get the price right, I win in the long run. And that's what really attracted me to this company. Based on Meaning, Moat, Management all being good, I could move on to try to find the value of the business. Here's what it looks like given a 10% expected growth rate and using 2009 earnings:
You can see that the 'retail value', 'intrinsic value', 'value' ... what I call 'Sticker Price' ... is at $68. That's what this business should sell for in a good market to a willing buyer. This is a bad market so I wouldn't expect an offer at that level but that's how we play the game of valuation at RuleOneInvesting: good market - Mr. Market all happy and optimistic - and a willing buyer. (By the way, in the recent negotiations with their Russian partner, TNK-BP, the TNK side offered $53 per share to buy out BP's interest and was turned down. But that happened 10 months after I bought.).
The 50% discounted MOS is $34. The price for BP's stock was $27. That looked very good.
My second check on value is what I call the "Payback Time", the time it would take me to get all my money back from the earnings if I bought the whole company. Anything under 8 years is usually an excellent deal. In this case, if I bought BP for the MOS of $34, the Payback Time is less than 6 years. That means that in less than six years, I could theoretically own 100% of BP and have zero investment in it. I'd be playing with house money. You can hardly buy a good laundromat for less than a 6 year payback time much less a world renowned oil company. With a sub-six year Payback time, $34 was a low price for BP. And it was selling for $27, a Payback Time of less than 5 years. That was very good.
And my final check on value is to consider the book value of the business, what its worth as a dead business, the liquidation value. In this case, the liquidation value was $30 per share so I could buy it, liquidate it (theoretically) and make 10% ... and it looked to me like the assets were undervalued on the books. I might be able to liquidate and double my money but in any case a price of $27 was excellent.
To sum up: I could buy a wonderful business for $27 with a liquidation value of $30 or more, a huge MOS below the intrinsic value and with a sub-5 year Payback Time.
That's what I look for, a huge discount to the real value of the business. I felt that at $27 I was getting that.
Okay, but in this case wasn't I worried that the business would go broke over the Macondo well?
No, I wasn't.
The media is genetically incapable of downplaying a thunderstorm much less a true disaster. It must declare the clouds on the horizon to be a killer storm approaching so it goes absolutely nuts when something real is happening. (Which is why reporters get cynical - they know they are writing a lot of sensationalist bs.)
Here's how I saw it at the time: I regarded BP's potential downside as similar to the problem American Express had in the 70's. Amex saw their book value go nearly to zero but all the while the basic business model was unaffected. That's when Buffett bought it. I saw a similar thing here. If the cleanup and litigation of the Macondo well cost BP $50 billion, was that the end for BP? I thought surely not. Their basic business, drilling oil wells, was only marginally affected by that one well. With half their equity gone, they could still continue to earn about $20 billion per year from what was left. In addition, I thought the actual value of BP's assets that it might have to sell could be far greater than the value being carried on the books. So even if they got stripped of much of their equity, the business still had 4Ms and still had value of $68 per share because that value was all in the future. That's what I was buying - the future earnings of the business at a major sale price.
Sure, I could have been wrong but I had a great hole card: Unless BP was shown to be massively negligent, the law restricted the amount they'd have to pay to far less than what they were already talking about paying voluntarily and in no other spill in the world had any business been forced to pay what BP was already committing to. I just didn't see how those facts could lead to bankruptcy. And finally, it was in no one's best interest to bankrupt the company. I was quite certain it wasn't going to happen.
You'll notice that I was buying BP when a lot of smart people were selling. I was buying when there was a great deal of fear. I was buying when the news was bad. RuleOneInvesting is simple. Buy Fear. Sell Greed. Ask Buffett, Lampert, Berkowitz, Einhorn, Greenblatt, Graham. They all know that's how to do it.
Is it hard to do RuleOneInvesting? Not if you do your own work, stick to an area of the market you understand, insist on a great price, and have the conviction based on that rational work to buy when others are in a panic.
How did I know that $27 was the bottom? I didn't. In fact, I hoped the price would keep dropping so I could buy more at ever lower prices. If you can't look at it that way, you can't do this kind of investing because no one knows that bottom price. You have to want to get in at a great price and then buy more if the price keeps going lower. That's the key.
Today, BP has done a great job of cleaning up the Gulf and being a good citizen. It has a great year last year in spite of the disaster. Its sitting on top of trillions of dollars of oil. And its selling between $41 and $49. And I think that some day the price will be in the high 60's where it belongs.
I hope that helps.
Now go play.




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